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Complaint letter- this is when someone would send a letter of complaint when they are not happy with something, Tesco's invite people to write in if they have had problems with customer service/product - this will help improve their service.

Compliment letter - this is when a customer would write in to appreciate the service they had. so customer will write in to thorpe park to say that they have had a good day out.

Mystery Customers - Mystery Customers are people companies would send to their stores to check how it is running. Tesco's would send a mystery shopper to see how they are doing, they will inspect the ques, shelves, staff customer service etc.

staff feedback- staff feedback is when staff get togther and talk about what they can do to get better. in schools teachers get togther to swap ideas.

comment cards- a comment card is what a customer use to leave comment because if your in a restaurant and the waiter may forget to give your comments back to the chef so you get a comment card.

customer questionnaires - a questionnaires is a paper which is used to get info form your customers. thorpe park use questionnairs to find out what there customers think about there customers and service.

Customer Feedback is when staff ask customers in a restaurant how was the food. this is a esay way to get feedback other methods include watching customers as they enter, leave and chat to them.